Twitter might be a train wreck right now but try not to give up on the little blue bird just yet.
It’s important for you to be on the same platform that your target audience spends their time on. Twitter has over 396 million users globally, roughly 38% female and 61% male, between the ages of 18 and 29 years old. This does vary a bit between countries however, with the UK being closer to a 41/58 split, but all areas are male dominant.
While it started out as a micro-blogging platform, Twitter now ranks in the top 15 of social networks. What this means, is that if your target audience is male, you absolutely MUST be on Twitter.
So how do you write a Tweet which doesn’t get lost in the crowd?
Twitter can be an absolute battleground of wits. It can also feel very lonely if you’ve been posting day after day and your tweets aren’t being noticed.
Show Your True Self
Tweets that gain the most attention are the ones that make an impression. Stick to subjects that your target audience can relate to and inject your personality into the conversation. Find your voice. Use your humor, your unique point of view, to make your tweets unique. Even if people object to what you say, it will still start a conversation, which will get you noticed.
Retweet with A Purpose
It might be easy just to retweet everything that sparks your interest, but it could hurt your fan base. Your followers might be following the same people and have already read that same tweet. If you’re just parroting back information, they’ll unfollow you to cancel out the noise. Keep the retweets to a minimum. A better option is to use the reply button instead. Add your voice to the conversation.
Keep it Simple
Keep your tweets short and sweet. The ideal tweet is only 100 characters, although the platform will allow more. So, think about what you want to write and then refine it down to one or two perfect sentences.
Spellcheck And Scheduling
Just like everything else, it is a really good idea to spellcheck everything before you post. Plan out your posts with a word processer to be sure that your writing is clean. Then schedule posts to come out at key times. For Twitter, the best time to post is Monday or Thursday, around 8am in the morning.
Use Your Hashtags
Every industry has relative hashtags. If you’re a romance author, you might use hashtags like #amwriting #writerslife #writingpromt or #bookgiveaway. Just make sure that you are using the right hashtags for your tweet. If you use the book giveaway hashtag but you’re not giving away a book, your fans will obviously feel tricked and that will cause them to hit that unfollow button fast!
